White Album Ambalaj pentru album muzical by Cons Pros

White Album Ambalaj pentru album muzical by Cons Pros is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2026

White Album Ambalaj pentru album muzical

by Cons Pros

Client: Cons Pros

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

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The Design

About White Album Ambalaj pentru album muzical

White Album este un design de ambalaj pentru un album muzical, conceput sub forma unui model de navă spațială asamblabil. Cutia exterioară este de un alb pur și conține o husă cu model de schiță, cu imprimare UV care reflectă lumina în culorile curcubeului. Capacul este decorat cu folio argintiu și un element grafic tridimensional. Două panouri și o cabină transparentă se asamblează într-o navă inspirată de forma unei păsări, care servește drept ornament de birou și suport pentru telefon. Un cip NFC oferă acces la albumul digital, iar CD-ul este depozitat în bază. Broșura cu versuri se desface într-un poster.

The Recognition

About the A' Design Award de Bronz

White Album Ambalaj pentru album muzical a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca White Album Ambalaj pentru album muzical să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. White Album Ambalaj pentru album muzical satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
Dimensions & Packaging: Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet.
Tags: Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
Production Technology: The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
Design Challenge: The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
Research: Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
Inspiration: The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
Project Duration: September to December 2025
Operation Flow: Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White.
Team Members: Art Director: Pine
Designer: Nap, Pom, Somei
Image Credits: PHOTO COPYRIGHT: CONS PROS