Songfengruo Ancient Tree Ambalaj pentru Ceai Negru by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Ambalaj pentru Ceai Negru by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2026

Songfengruo Ancient Tree Ambalaj pentru Ceai Negru

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Ambalaj pentru Ceai Negru

Songfengruo Ancient Tree este o cutie cadou concepută pentru ceai negru premium. Cutia exterioară măsoară 240 mm pe 60 mm pe 240 mm și conține trei sertare mici, fiecare de 65 mm pe 40 mm pe 150 mm. Pentru brand a fost creat un simbol al acului de pin, repetat ca model mozaicat pe sertare. Imprimarea în relief incoloră adaugă profunzime hârtiei plate. Sertarele aranjate ordonat amintesc de paravanul pliant chinezesc. Tonurile maro închis și hârtia cu fibre de ceai și textură exprimă aspirația brandului către natură, sănătate și calitate.

The Recognition

About the A' Design Award de Bronz

Songfengruo Ancient Tree Ambalaj pentru Ceai Negru a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Songfengruo Ancient Tree Ambalaj pentru Ceai Negru să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Songfengruo Ancient Tree Ambalaj pentru Ceai Negru satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.