Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală de Acorde & Co.

Lucrarea Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală de Acorde & Co. este un câștigător de mare prestigiu al premiului 2026 A' Design Award de Bronz în Categoria de Competiție Patrimoniu Cultural.

BronzPatrimoniu Cultural· 2026

Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală

de Acorde & Co.

Client: Acorde & Co.

Câștigător al premiului A' Design Award de Bronz în Categoria Patrimoniu Cultural

5,954

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Designul

Despre Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală

Elogio de la Sombra de Buenos Aires este o expoziție site-specific și o identitate vizuală creată pentru Centro Cultural Borges. Expoziția prezintă douăsprezece scene în miniatură din viața de zi cu zi a centrului orașului Buenos Aires, inspirate de un poem de Jorge Luis Borges. Decupaje din hârtie sunt plasate în interiorul unor capsule cilindrice microperforate care le luminează și le proiectează umbrele. Instalația ocupă cinci vitrine. Simboluri caligrafice din arhiva instituțională au fost digitalizate pentru titluri, etichete și materiale tipărite. Un microsite interactiv poate fi accesat printr-un cod afișat pe vitrine.

Recunoașterea

Despre A' Design Award de Bronz

Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Elogio de la Sombra de Buenos Aires Design de expoziție, identitate vizuală satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Dimensiuni și Ambalare: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Etichete: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Tehnologie de Producție: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Provocare de Design: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Cercetare: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Inspirație: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Durata Proiectului: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Flux Operațional: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Brevete: Copyrights belong to Acorde & Co., 2026
Membrii Echipei: Acorde & Co.
Credite Imagini: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.