Cistanche Desertico Ambalaj pentru Băuturi by Lei Wen

Cistanche Desertico Ambalaj pentru Băuturi by Lei Wen is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2026

Cistanche Desertico Ambalaj pentru Băuturi

by Lei Wen

Client: Tocreate Brand

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cistanche Desertico Ambalaj pentru Băuturi

Cistanche Desertico este un design de ambalaj pentru o băutură pe bază de plante realizată cu peptide de cistanche deserticola. Ambalajul este o cutie compactă care încape cu ușurință într-o geantă. Structura este ușoară și modulară, astfel încât băutura din interior poate fi scoasă după un singur pas de deschidere. Cutia este realizată din carton alb cu folie aurie aplicată prin ștanțare, ceea ce susține un stil vizual minimalist și formal. Designul se îndepărtează de aspectul greoi al ambalajelor tradiționale pentru tonice și răspunde obiceiurilor zilnice ale tinerilor angajați de birou.

The Recognition

About the A' Design Award de Bronz

Cistanche Desertico Ambalaj pentru Băuturi a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Cistanche Desertico Ambalaj pentru Băuturi să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Cistanche Desertico Ambalaj pentru Băuturi satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Production Technology: White cardboard box with gold foil stamping.
Design Challenge: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration: The project will be launched in 2025 and enter the production and sales phase.
Operation Flow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents: donge ejiao
Team Members: LEO