Identity Created by Consumer (ICC) Sistem de Identitate Corporativă by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistem de Identitate Corporativă by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2013

Identity Created by Consumer (ICC) Sistem de Identitate Corporativă

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award de Bronz Winner in Grafică Category

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View at A' Design Award Press Release Award Badge

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The Design

About Identity Created by Consumer (ICC) Sistem de Identitate Corporativă

Identitate Creată de Consumator este un sistem dinamic de identitate corporativă dezvoltat pentru un muzeu de artă modernă. Sistemul combină o parte constantă și o parte dinamică. Elementele vizuale de bază și un set tipărit formează partea constantă. Partea dinamică este construită din date create de vizitatori. Fiecare vizitator produce un simbol personal și o imagine a unei mișcări. Aceste elemente sunt apoi utilizate pentru suveniruri, grafică animată și un logotip dinamic afișat pe site-ul web și pe ecranele digitale. Materialul vizual este realizat cu grafică vectorială și înregistrări video.

The Recognition

About the A' Design Award de Bronz

Identity Created by Consumer (ICC) Sistem de Identitate Corporativă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Identity Created by Consumer (ICC) Sistem de Identitate Corporativă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Identity Created by Consumer (ICC) Sistem de Identitate Corporativă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus