Veizla Table Masă by Pemara Design is a highly esteemed winner of the very prestigious 2014 A' Design Award de Bronz in Design de Mobilier Competition Category.
BronzMobilier· 2014
Veizla Table Masă
Client: Pemara Design
A' Design Award de Bronz Winner in Mobilier Category
Verified Award Winner
Verify Award Status for #31803The Design
About Veizla Table Masă
Masa Veizla este o masă unică din lemn masiv, cu un suport de asamblare proiectat inteligent. Incredibil de puternic și robust, totuși atemporal și elegant. Fabricat în întregime din panou lipit cu margini, este durabil din punct de vedere ecologic și poate fi produs în orice tip de lemn de esență tare disponibil. Suportul face posibilă ambalarea plată a mesei pentru transport și distribuție. Veizla este un cuvânt nordic vechi care înseamnă o sărbătoare sau un banchet.
The Recognition
About the A' Design Award de Bronz
Veizla Table Masă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Veizla Table Masă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Veizla Table Masă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Veizla Table is made from solid wood, assembled with a unique steel bracket. The under-carriage is constructed by assembling three parts (legs and stretcher) in the core points, with a bracket top and bottom. The bracket makes it possible to flat-pack the table for transport and distribution. The table is made from edge-glued panels, which makes it environmentally sustainable and possible to produce in any type of hardwood available to suit all interiors.
- Dimensions & Packaging
- Width 1000mm x Length 2000mm x Height 730mm. Extension leaves are also available, making table length 2800mm.
- Tags
- veizla, table, solid wood table, designer table, pemara design, dining table
- Production Technology
- Prototype was made by getting wooden parts cut on CNC machine, bonding and sanding them. The bracket which combines all parts were made by a steel engineering company, milling and drilling stainless steel discs to specification. CNC turned out to be problematic, so now parts are made by a furniture manufacturing company.
- Design Challenge
- Being Danish, grew up with furniture design. Being a kitchen designer, given me insight to furniture. Being an engineer solved the technical. I wanted to create a practical yet elegant table. Practical in terms of comfort and use, avoiding corner table legs. Elegant, with beautiful aesthetics. The hardest challenge was the assembly. I could find no appropriate fittings - so I designed my own fitting. Naming the table took research. I found an Old-Norse word for a feast/banquet, which is appropriate and unique.
- Research
- The Veizla table, both rectangular and round versions, and the Veizla fitting/bracket are design registered in 2013.
- Inspiration
- Inspiration came from visiting the Milan Furniture Fair, and also being a kitchen designer for 20 years. Often, when designing a bespoke open-plan kitchen for a client, using different types of wood, the client would ask where to source a table to go with the new kitchen. Not easy if you are looking for something different from the usual oak or ash. After visiting the Milan Fair, I reflected on the trends and what I had seen. One day I sat down at my drawing board. This table is the result.
- Project Duration
- The design was conceived in June 2012 in Dublin, Ireland. The first Veizla fittings were made in September 2012. The first Veizla table was made in October 2012.
- Operation Flow
- The table was designed with open-plan living in mind, a predominantly informal lifestyle, and making it available in an array of different woods to fit in with all interior material and colour schemes. Equally, the table has potential to become a product for corporate use.
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