SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up) by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2017

SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up)

by Prism Design

Client: Prism Design

A' Design Award de Argint Winner in Interior Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up)

SugarLady este un design interior pentru un magazin temporar creat pentru un brand de îmbrăcăminte pentru femei din Shanghai, China. Cristalul de zahăr este folosit ca temă principală, legând interiorul de numele brandului. Fiecare celulă de expunere este construită dintr-un cadru din oțel acoperit cu o folie industrială din nailon. Panourile LED de 600 pe 600 de milimetri luminează celulele din interior, astfel încât fiecare unitate strălucește discret. Celulele sunt simple și ușoare, astfel încât pot fi asamblate, mutate și recombinate în numeroase configurații. Suprafața totală este de 6 pe 10 metri și include o cabină de probă.

The Recognition

About the A' Design Award de Argint

SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up) a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up) să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. SugarLady Ladies Brand Pop-up Store Design Interior pentru Magazin Temporar (Pop-up) este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI