Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store) by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award de Fier in Design Interior Competition Category.
FierInterior· 2019
Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store)
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award de Fier Winner in Interior Category
- 13,638
- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store)
Magazinul Emblematic Niannujiao Jiaoding este un spațiu comercial interior situat în Beijing, China, care găzduiește două branduri de modă feminină într-un singur spațiu de 180 de metri pătrați. Conceptul de design este unul echilibrat și neutru. Stilul, culoarea, circulația, funcționalitatea și gama de produse sunt echilibrate astfel încât fiecare brand să își păstreze propriul caracter. Niannujiao este elegant și clar, în timp ce Jiaoding este modern, simplu și cu un aer fashion. Materialele folosite includ plăci de ardezie gri, placaj din oțel bronzat, oglindă transparentă, vopsea albă și roz, foaie de lemn, material textil și terrazzo artificial.
The Recognition
About the A' Design Award de Fier
Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store) a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store) să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Niannujiao Jiaoding Flagship Store Magazin Emblematic (Flagship Store) merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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