Logotype SETMA Logotipul by Mateus Matos Montenegro

Logotype SETMA Logotipul by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2019

Logotype SETMA Logotipul

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award de Bronz Winner in Grafică Category

15,444

Verified Award Winner

Verify Award Status for #85377

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Colors

The Design

About Logotype SETMA Logotipul

SETMA, Secretariatul Municipal de Turism și Mediu din Jijoca de Jericoacoara, marca reprezintă peisajul armonios și minunile naturale ale orașului, de la Laguna Albastră, Serrote, Piatră Îndepărtată, Marea și apusul iconic de pe Dunăre. Proiectantul a unit toate aceste elemente într-o formă armonioasă cu utilizarea unor elemente curbate de unde sinusoidale, care reprezintă frecvența, echilibrul și echilibrul între toată frumusețea naturală și experiența pe care o oferă orașul, considerată frumoasă de către rezidenții lor și de mulți vizitatori din întreaga lume.

The Recognition

About the A' Design Award de Bronz

Logotype SETMA Logotipul a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Logotype SETMA Logotipul să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Logotype SETMA Logotipul satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro