InterBrasil Logotype Redesign Redesignarea Identității De Marcă by Mateus Matos Montenegro

InterBrasil Logotype Redesign Redesignarea Identității De Marcă by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2020

InterBrasil Logotype Redesign Redesignarea Identității De Marcă

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award de Argint Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #86886

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Colors

The Design

About InterBrasil Logotype Redesign Redesignarea Identității De Marcă

Inspirația pentru regândirea și reproiectarea mărcii au fost schimbările în modernizarea și integrarea în cultura companiei. Designul inimii nu ar mai putea fi extern față de marcă, inspirând un parteneriat atât intern cu angajații, dar și cu clienții. O uniune integrată între beneficii, angajament și calitatea serviciilor. De la formă la culori, noul design a integrat inima în B și crucea de sănătate în T. Cele două cuvinte unite la mijloc făcând logo-ul să arate ca un singur cuvânt, un simbol, unind R și B în inima.

The Recognition

About the A' Design Award de Argint

InterBrasil Logotype Redesign Redesignarea Identității De Marcă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca InterBrasil Logotype Redesign Redesignarea Identității De Marcă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. InterBrasil Logotype Redesign Redesignarea Identității De Marcă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro