Bakers Dozen Egg Carton Cutie de Ouă by Randy Ludacer

Bakers Dozen Egg Carton Cutie de Ouă by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2020

Bakers Dozen Egg Carton Cutie de Ouă

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #87428

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The Design

About Bakers Dozen Egg Carton Cutie de Ouă

Cutia de ouă The Baker's Dozen este o cutie reutilizabilă din pastă mulată, care conține 13 ouă. Ouăle sunt aranjate în două rânduri de câte patru, cu un rând de cinci între ele. Cutia este realizată din hârtie 100% reciclată, folosind metoda tradițională a fibrei de hârtie mulate. Mașinile mari de ambalare gestionează numere pare de ouă, așa că această cutie pentru 13 ouă este destinată micilor producători care ambalează ouăle manual la standurile agricole și în piețele fermierilor. Un logo gofrat în relief negativ menține suprafața netedă, astfel încât fermierii să își poată adăuga propriile etichete.

The Recognition

About the A' Design Award de Argint

Bakers Dozen Egg Carton Cutie de Ouă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Bakers Dozen Egg Carton Cutie de Ouă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Bakers Dozen Egg Carton Cutie de Ouă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)