Argo Ceas by Cesare Zuccaro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design de Bijuterii Competition Category.

AurBijuterii· 2020

Argo Ceas

by Cesare Zuccaro

Client: Gravithin

A' Design Award de Aur Winner in Bijuterii Category

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Colors

The Design

About Argo Ceas

Argo de Gravithin este un ceas al cărui design este inspirat de un sextant. Prezintă un cadran dublu gravat, disponibil în două nuanțe, Deep Blue și Black Sea, în onoarea aventurilor mitice ale navei Argo. Inima ei bate datorită unei mișcări de cuarț elvețian Ronda 705, în timp ce sticla safir și oțelul puternic periat 316L asigură și mai multă rezistență. De asemenea, este rezistent la apă 5ATM. Ceasul este disponibil în trei culori diferite ale carcasei (auriu, argintiu și negru), două nuanțe de cadran (Deep Blue și Black Sea) și șase modele de curele, în două materiale diferite.

The Recognition

About the A' Design Award de Aur

Argo Ceas a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Argo Ceas să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Argo Ceas creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was aimed at creating a timepiece whose design is one of a kind.
It features a double dial watch, engraved in different points and available in two color shades, Deep Blue and Black Sea, in honor of Argo's mythical adventures.
Dimensions & Packaging: Case diameter 40 mm, thickness 9,5 mm, glass aperture 35 mm, strap width 20 mm
Tags: watch, product, minimal, details, timepiece, design, unconventional,
Production Technology: Argo's heart beats thanks to a Swiss-made Ronda 705 quartz movement with date, while the sapphire glass and the strong 316L brushed steel used for the case ensure even more resistance. It's also a 5ATM water resistant.
Design Challenge: The most complex part in the project was to carry out a design recalling the sextant on the watch dial without any sketches. Initially, a bas-relief was considered, but after running a few tests, it has been noticed it was not the desired outcome for the timepiece, therefore it has been decided to use a double dial, with an engrave dial on a plain one, to make the final design memorable.
Research: The main goal has always been a unique design, combined with a careful choice of materials.
The project started bytaking inspiration from an ancient astrolabe, so that the design could be a tribute to the Argo constellation, but it has been decided to give it a modern twist, opting for a sextant instead, a more recent instrument which is also more in line with Gravithin's concept of beauty and design. After going from paper to prototype, the testing phase of the timepiece began. It has been tested within a group of selected people, asking them to give Gravithin feedbacks about the product and its design. The response was 100% positive.
Inspiration: This design pays a tribute to the Argo constellation and it is inspired by the ancient sextants used for celestial navigation.
The incisions around the dial recall the graduated arc of the sextant, while the red hand mimics the lens on the sextant, which helps to measure the elevation angle of celestial bodies.
Project Duration: The project started in Jannuary 2019 in Nardò and finished in May 2019 in Lecce.
Operation Flow: The best way to test its quality and functions is by wearing it. Despite its 40 mm case, Argo is as light as significantly smaller watches. There are three different color options (gold, silver and black) available for the case; two (Deep Blue and Black Sea) for the dial and also six straps in two different materials (mesh and leather) and six different colors. Argo is extremely customizable and ready to fully represent the style of the person wearing it.
Team Members: Cesare Zuccaro
Fabrizio Cirfiera
Image Credits: Main Image Cesare Zuccaro, 2019
Image #No1 photographer Fabrizio Cirfiera, 2019.
Image #No2 photographer Fabrizio Cirfiera, 2019.
Image #No3 photographer Fabrizio Cirfiera, 2019.
Image #No4 photographer Fabrizio Cirfiera, 2019.