Care for Mom to Be Campanie de Conștientizare Socială by Seyon Kim

Care for Mom to Be Campanie de Conștientizare Socială by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Social Competition Category.

BronzSocial· 2020

Care for Mom to Be Campanie de Conștientizare Socială

by Seyon Kim

Client: Seyon Kim

A' Design Award de Bronz Winner in Social Category

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Colors

The Design

About Care for Mom to Be Campanie de Conștientizare Socială

Grijă pentru Viitoarea Mămică este o campanie de conștientizare publică despre nevoile femeilor însărcinate care călătoresc. Campania le cere celorlalți călători să ofere un loc pe scaun în tren sau un loc de parcare pentru mașină. Identitatea vizuală pornește de la un logo care unește silueta unei persoane însărcinate cu forma unei inimi, reprezentând sarcina și grija. O nuanță caldă pastelată, obținută din amestecul de roșu și portocaliu, este folosită în locul culorii asociate de obicei cu sarcina. Afișele și biletele de metrou tipărite poartă acest logo în stații și parcări.

The Recognition

About the A' Design Award de Bronz

Care for Mom to Be Campanie de Conștientizare Socială a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Care for Mom to Be Campanie de Conștientizare Socială să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Care for Mom to Be Campanie de Conștientizare Socială satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim