MAU Vegas 2019 Eveniment by Shreya Gulati

MAU Vegas 2019 Eveniment by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Publicitate Competition Category.

FierPublicitate· 2020

MAU Vegas 2019 Eveniment

by Shreya Gulati

Client: Houndstooth

A' Design Award de Fier Winner in Publicitate Category

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Verified Award Winner
Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Eveniment

Aplicații mobile deblocat sau MAU Vegas este cel mai important eveniment din lume pentru aplicații mobile. Atrage cele mai mari mărci de la Silicon Valley, inclusiv Spotify, Tinder, Lyft, Bumble și MailChimp pentru a numi câteva. Houndstooth a primit sarcina de a conceptualiza, proiecta și executa aspectul vizual și prezența digitală a întregului eveniment pentru anul 2019. În timp ce eveniment încearcă să împingă granițele în spațiul tehnologic, au proiectat un sistem care ar putea să îl reprezinte prin imagini și să îmbune audiența. în experiență în mod holistic.

The Recognition

About the A' Design Award de Fier

MAU Vegas 2019 Eveniment a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca MAU Vegas 2019 Eveniment să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, MAU Vegas 2019 Eveniment merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap