Akimbo Coffee Beer Ambalaj pentru Băuturi by Wen Liu and Kaichen Xie

Akimbo Coffee Beer Ambalaj pentru Băuturi by Wen Liu and Kaichen Xie is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

Akimbo Coffee Beer Ambalaj pentru Băuturi

by Wen Liu and Kaichen Xie

Client: Shenzhen Akimbo Brand Operation Management Co., Ltd.

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #88579

View at A' Design Award Press Release Award Badge

Colors

The Design

About Akimbo Coffee Beer Ambalaj pentru Băuturi

Akimbo Coffee Beer este un design de ambalaj pentru două beri artizanale cu cafea, create printr-un parteneriat între un brand de cafea și o fabrică de bere. Berile sunt vândute în doze de aluminiu, iar cutia exterioară are dimensiunile de 115 milimetri lungime, 66 milimetri lățime și 66 milimetri înălțime. O ilustrație pictată manual și un font retro desenat de mână conferă dozelor un caracter relaxat și revigorant. Ilustrația înfățișează mascotele ambelor branduri făcând surf pe malul mării. Designul se adresează consumatorilor tineri și indică în mod clar faptul că băutura este alcoolică.

The Recognition

About the A' Design Award de Bronz

Akimbo Coffee Beer Ambalaj pentru Băuturi a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Akimbo Coffee Beer Ambalaj pentru Băuturi să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Akimbo Coffee Beer Ambalaj pentru Băuturi satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensions & Packaging: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tags: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Production Technology: The material of the packaging is an aluminum can.
Design Challenge: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Research: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiration: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Project Duration: The project started in September 2018 and finished in October 2018 Shenzhen.
Operation Flow: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Team Members: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Image Credits: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018