Cafe Tunico Designul Mărcii by Mateus Matos Montenegro

Cafe Tunico Designul Mărcii by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2020

Cafe Tunico Designul Mărcii

by Mateus Matos Montenegro

Client: Café Tunico

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

Verify Award Status for #89224

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The Design

About Cafe Tunico Designul Mărcii

Un brand care traduce istoria familiei. Cafea, familie, 7 copii și domnul Tunico. Acestea sunt pilonii acestei povești și asta este traducerea logo-ului. Designul cafelei înlocuiește discret i dot; pălăria de companie inseparabilă îl reprezintă pe dl Tunico; tipografia reprezintă tradiția familiei și modul manual al producției de cafea. Un design sigiliu constă în identificarea rapidă a mărcii atunci când este aplicat în diverse locuri și obiecte cu utilizarea T, scrisoarea inițială a lui Tunico, pălăria și cele 7 boabe din jur, reprezentând cei 7 copii cărora le-a trecut moștenirea țărilor sale și culturi.

The Recognition

About the A' Design Award de Bronz

Cafe Tunico Designul Mărcii a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Cafe Tunico Designul Mărcii să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Cafe Tunico Designul Mărcii satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimensions & Packaging: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Tags: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Production Technology: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Design Challenge: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Research: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspiration: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Project Duration: February 2018 to may 2019
Operation Flow: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Image Credits: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.