Macau Light Festival 2018 TVC Reclamă TV by Puzzle Lai Meng Tak

Macau Light Festival 2018 TVC Reclamă TV by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Film Competition Category.

ArgintFilm· 2020

Macau Light Festival 2018 TVC Reclamă TV

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award de Argint Winner in Film Category

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Colors

The Design

About Macau Light Festival 2018 TVC Reclamă TV

Reclama TV pentru Festivalul de Lumini Macau 2018 este o reclamă de televiziune creată pentru a promova un festival de lumini urban. Reclama prezintă festivalul ca pe un tunel al timpului. O perspectivă la persoana întâi ghidează privitorul prin instalații de iluminat, cartografiere prin proiecție tridimensională și jocuri interactive. Elemente locale de gastronomie, arhitectură, cultură și creativitate sunt prezentate ca artă de instalație în cadrul animației. Toate cadrele au fost planificate într-un storyboard și testate ca demonstrație de mișcare într-un software tridimensional înainte de filmare. Sunt combinate filmări live action, efecte vizuale și grafică în mișcare.

The Recognition

About the A' Design Award de Argint

Macau Light Festival 2018 TVC Reclamă TV a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Macau Light Festival 2018 TVC Reclamă TV să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Macau Light Festival 2018 TVC Reclamă TV este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspiration: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Project Duration: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019
Team Members: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang