Capsules of Wonder Pasaj Introductiv de Hong Kong Trade Development Council

Lucrarea Capsules of Wonder Pasaj Introductiv de Hong Kong Trade Development Council este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Bronz în Categoria de Competiție Design de Evenimente.

BronzEveniment· 2020

Capsules of Wonder Pasaj Introductiv

de Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Câștigător al premiului A' Design Award de Bronz în Categoria Eveniment

24,455

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #90049

Vizitați Site-ul Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Capsules of Wonder Pasaj Introductiv

Capsules of Wonder este un pasaj introductiv conceput pentru o sală de expoziție de ceasuri din Hong Kong. Spațiul de 1800 de metri pătrați întâmpină vizitatorii înainte ca aceștia să exploreze 140 de branduri internaționale de ceasuri. O poartă hexagonală cu un ecran LED conduce către un pasaj lung de 45 de metri și înalt de 6 metri. O încăpere deschisă găzduiește o scenă pentru parade de produse, seminarii și recepții. Patru portaluri hexagonale se deschid către zone tematice numite Arctic Retreat, Aqua Pod, Botanic Lab și Time Observatory. Pereții au fost construiți din sisteme de aluminiu reutilizabile, acoperite cu printuri din vinil întins.

Recunoașterea

Despre A' Design Award de Bronz

Capsules of Wonder Pasaj Introductiv a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Capsules of Wonder Pasaj Introductiv să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Capsules of Wonder Pasaj Introductiv satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Dimensiuni și Ambalare: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Etichete: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Tehnologie de Producție: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Provocare de Design: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Cercetare: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspirație: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Durata Proiectului: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Flux Operațional: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.