Modern Odyssey Instalație de Expoziție de Hong Kong Trade Development Council

Lucrarea Modern Odyssey Instalație de Expoziție de Hong Kong Trade Development Council este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Bronz în Categoria de Competiție Design Interior.

BronzInterior· 2020

Modern Odyssey Instalație de Expoziție

de Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Câștigător al premiului A' Design Award de Bronz în Categoria Interior

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Despre Modern Odyssey Instalație de Expoziție

Modern Odyssey este un set de instalații de expoziție proiectate pentru foaierul și intrările sălilor unui târg de bijuterii din Hong Kong. Tema este inspirată din mitologia greacă antică, iar fiecare instalație face referire la o divinitate, precum Zeus, Poseidon, Hera, Apollo, Artemis sau Atena. În locul reprezentărilor directe, sunt folosite indicii alegorice. Pereții și coloanele sunt construite din structuri metalice ușoare, îmbrăcate în plasă grafică translucidă și iluminate din spate. Recuzita, iluminatul și sunetul, realizate la comandă, completează fiecare spațiu. Sistemul ușor permite asamblarea în trei zile.

Recunoașterea

Despre A' Design Award de Bronz

Modern Odyssey Instalație de Expoziție a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Modern Odyssey Instalație de Expoziție să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Modern Odyssey Instalație de Expoziție satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

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Proprietăți Unice: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensiuni și Ambalare: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Etichete: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Tehnologie de Producție: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Provocare de Design: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Cercetare: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspirație: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Durata Proiectului: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Flux Operațional: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.