Free Estonian Divertismentul by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Artă Plastică Competition Category.
ArgintArtă Plastică· 2020
Free Estonian Divertismentul
by Olga Raag
Client: KLG Eesti AS
A' Design Award de Argint Winner in Artă Plastică Category
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- Verified Award Winner
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The Design
About Free Estonian Divertismentul
În această lucrare de artă unică, Olga Raag a folosit ziare estoniene din anul în care mașina a fost produsă inițial în 1973. Ziarele galbene de la Biblioteca Națională au fost fotografiate, curățate, ajustate și editate pentru a fi utilizate în proiect. Rezultatul final a fost tipărit pe materialul special folosit pe mașini, care durează 12 ani și a fost nevoie de 24 de ore pentru a aplica. Free Estonian este o mașină care atrage atenția, înconjurând oamenii cu energie pozitivă și emoții nostalgice, din copilărie. Invită curiozitatea și angajamentul de la toată lumea.
The Recognition
About the A' Design Award de Argint
Free Estonian Divertismentul a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Free Estonian Divertismentul să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Free Estonian Divertismentul este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it. - Dimensions & Packaging
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply. - Tags
- car , design , new ,old , first , unique , beautiful
- Production Technology
- I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap. - Design Challenge
- Hardest part was to find New idea for old car.
- Research
- The project started in June 2019 in Estonia and finished in september 2019
- Inspiration
- I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
- Project Duration
- This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
- Operation Flow
- This car was designed for Special occassions like weddings,birthdays,graduation etc.
- Team Members
- video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap. - Image Credits
- Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.
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