A Valley In The City Centru de Experiență de Marketing by Song Han

A Valley In The City Centru de Experiență de Marketing by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2020

A Valley In The City Centru de Experiență de Marketing

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award de Argint Winner in Interior Category

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The Design

About A Valley In The City Centru de Experiență de Marketing

A Valley In The City este un centru de experiență de marketing al cărui interior se inspiră din dealurile, râpele și pâraiele provinciei Guangdong. Formele bionice creează un cadru modern și minimalist, cu o râpă ascunsă în peisajul urban. Râpa și casele închise sunt învelite în plăci de aluminiu perforat alb, care conferă spațiului un profil cu straturi variate. Deschiderile ferestrelor sunt răspândite de-a lungul pereților pentru a încadra priveliști pe parcursul traseului. O instalație artistică din bambus, realizată de moștenitorii meșteșugurilor tradiționale, se întinde pe aproximativ 300 de metri prin spațiu.

The Recognition

About the A' Design Award de Argint

A Valley In The City Centru de Experiență de Marketing a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca A Valley In The City Centru de Experiență de Marketing să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. A Valley In The City Centru de Experiență de Marketing este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.