Yo,verde Uleiul De Măsline by Antonio Cuenca

Yo,verde Uleiul De Măsline by Antonio Cuenca is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

Yo,verde Uleiul De Măsline

by Antonio Cuenca

Client: Yo, Verde

A' Design Award de Bronz Winner in Ambalaje Category

13,789

Verified Award Winner

Verify Award Status for #91926

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yo,verde Uleiul De Măsline

Un exercițiu de sinteză pentru acest design inspirat de borcanele clasice cu sirop. Numele este însemnele produsului care justifică culoarea verde a uleiului din interior. Pe partea din față, sigla este construită din cruce farmaceutică formând o inimă pixelată. Designul sobru și fără artă care folosește un mesaj asociat cu sănătatea și conținutul său.

The Recognition

About the A' Design Award de Bronz

Yo,verde Uleiul De Măsline a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Yo,verde Uleiul De Măsline să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Yo,verde Uleiul De Măsline satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
Dimensions & Packaging: This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
Tags: packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
Production Technology: Glass. This bottle is painted in white, and printed in two colours.
Design Challenge: Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
Inspiration: Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.

Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea.
Project Duration: The project started in November 2016 and finished in February 2017 in Úbeda.
Operation Flow: The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
Image Credits: Fotógrafo: Balta fotografo