Bronz Articole de Artă · 2020
Idea And Plan Produsele De Papetărie
- A' Design Award de Bronz 2020 in Articole de Artă
- CLIENT: PK Design X Keskin Color
- Estimated Number of Design Views: 30,691
- Verification code B67B02DD32 · Verify this award
Colors
About Idea And Plan Produsele De Papetărie
Seriile de idei și planuri sunt concepute pentru a ușura sarcina zilnică de a urmări listele de activități, organizațiile, întâlnirile și ideile. Procesul de proiectare a început prin studierea diferitelor reviste cu buletine, organizatori și caiete de schițe de la diferite mărci ”, urmat de un QandA între prieteni și familie pentru a obține o mai bună înțelegere a diferitelor moduri de listare și schițare. Seriile de idei și planuri aveau nevoie de o perspectivă diferită. Prin jocul de cuvinte, culorile contrastante, tipografia și conținutul autoexplicativ, seria a fost concepută pentru a adăuga un strop de culoare și distracție responsabilităților zilnice.
About the A' Design Award de Bronz
Idea And Plan Produsele De Papetărie a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Idea And Plan Produsele De Papetărie să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Idea And Plan Produsele De Papetărie satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
Press Kit
- Unique Properties
- This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
- Dimensions & Packaging
- Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection
Idea and Plan weekly planners: 26x12cm
Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design - Tags
- stationery, organizer, notebook, planner, notepad, magnet
- Production Technology
- Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color. - Design Challenge
- The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer. - Research
- An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones. - Inspiration
- Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology. - Project Duration
- The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019. - Operation Flow
- Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
- Image Credits
- Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
