Seotun Saram Interfață pentru Aplicație Mobilă by Donggyun Kang

Seotun Saram Interfață pentru Aplicație Mobilă by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Mobile Competition Category.

FierMobile· 2020

Seotun Saram Interfață pentru Aplicație Mobilă

by Donggyun Kang

Client: Seotun Saram

A' Design Award de Fier Winner in Mobile Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Interfață pentru Aplicație Mobilă

Seotun Saram este o interfață de aplicație mobilă care conectează persoanele care caută consiliere psihologică cu consilieri profesioniști calificați. Numele face referire la o persoană care nu este încă pricepută, iar serviciul urmează ideea că toată lumea începe stângaci. O poveste explică procesul de consiliere într-un mod simplu pentru utilizatorii nefamiliarizați cu consilierea. În poveste apar două personaje: Seotun, un client rătăcitor aflat în căutarea consilierii, și Gobukki, un consilier lent, dar de încredere. Texturile calde de hârtie, tonurile navy ale cerului nocturn și pictogramele desenate manual dau formă identității vizuale.

The Recognition

About the A' Design Award de Fier

Seotun Saram Interfață pentru Aplicație Mobilă a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Seotun Saram Interfață pentru Aplicație Mobilă să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Seotun Saram Interfață pentru Aplicație Mobilă merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim