Fruit Bites Ambalajul Cu Fructe Uscate by Nour Shourbagy

Fruit Bites Ambalajul Cu Fructe Uscate by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

Fruit Bites Ambalajul Cu Fructe Uscate

by Nour Shourbagy

Client: Fruit Bites

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #93428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Ambalajul Cu Fructe Uscate

Ce este mai bun decât o gustare hrănitoare fără vinovăție pentru copiii tăi? Modelele de ambalare a Fruit Bites sunt concepute pentru a încuraja copiii să își schimbe obiceiurile de gustare și să aleagă să mănânce fructe naturale uscate în loc de gustări. Scopul este de a oferi fiecărui părinte să-și schimbe modelul de gustare al copilului său. Provocarea constă în proiectarea unor personaje care să reflecte beneficiile fructelor pe care copiii le pot înțelege și relaționa cu ușurință ca fiind ceva mișto și sănătos. Mango joacă un rol major în sănătatea pielii. Banana vă ajută să mențineți vederea normală. Apple este bun pentru memorie și concentrare.

The Recognition

About the A' Design Award de Bronz

Fruit Bites Ambalajul Cu Fructe Uscate a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Fruit Bites Ambalajul Cu Fructe Uscate să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Fruit Bites Ambalajul Cu Fructe Uscate satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.