Masstone Design Interior pentru Boutique de Modă by SpActrum

Masstone Design Interior pentru Boutique de Modă by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2021

Masstone Design Interior pentru Boutique de Modă

by SpActrum

Client: SpActrum

A' Design Award de Bronz Winner in Interior Category

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The Design

About Masstone Design Interior pentru Boutique de Modă

Masstone este un design interior pentru o boutique de modă din Taiyuan, China. Boutique-ul se întinde pe 520 de metri pătrați, dispuși pe două etaje, și este conceput ca o grădină interioară. O pantă lină de mari dimensiuni conduce spre intrare, iar o rampă face legătura cu o platformă superioară. Trei scări scurte adaugă trasee suplimentare. Rampele, platformele și scările susțin prezentările de modă, probele, vânzările și utilizarea spațiilor de relaxare. Materialele utilizate includ plăci de aluminiu anodizat, GRG, terasit și o structură din oțel. Un perete verde cu irigare automată atenuează geometria spațiului. Structura din beton este lăsată aparentă.

The Recognition

About the A' Design Award de Bronz

Masstone Design Interior pentru Boutique de Modă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Masstone Design Interior pentru Boutique de Modă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Masstone Design Interior pentru Boutique de Modă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan