Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii by Xiaobing Yao

Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platină in Design Interior Competition Category.

PlatinăInterior· 2020

Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

A' Design Award de Platină Winner in Interior Category

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Verified Award Winner

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The Design

About Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii

Rotass Haute Joallerie Chongqing este un interior de magazin de bijuterii care acoperă 280 de metri pătrați pe două etaje. Renovarea unei clădiri existente de pe o stradă comercială utilizează plăci de gips-carton, oglindă din placă de oțel și țevi de oțel alb. O sculptură din gips în holul de la parter exprimă estetica brandului, în timp ce treptele din cupru și un tavan oglindit creează o mișcare ascendentă. Un mezanin supraînălțat extinde spațiul și servește drept zonă de recepție VIP. Etajul al doilea aplică simboluri arhitecturale ecleziastice pentru a adăuga un sentiment de ritual, iar un perete fațetat al coridorului amintește de interiorul unui diamant.

The Recognition

About the A' Design Award de Platină

Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii a câștigat A' Design Award de Platină, o recunoaștere extrem de prestigioasă acordată designurilor cu adevărat excepționale, elegante și magnifice. Câștigătorii Platinei sunt minuni ale creației, mărturii ale limitelor creativității intelectuale, și demonstrează profesionalismul de neegalat și geniul designerilor lor. Se așteaptă ca aceste designuri să fie cele mai renumite lucrări, care definesc estetica unei epoci, contribuie la bunăstarea societății și împing limitele artei, științei, designului și tehnologiei. Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii prezintă un nivel transcendent de excelență și face, fără îndoială, lumea un loc mai bun prin caracteristicile sale avantajoase și valoroase. Rotass Haute Joallerie Chongqing Design interior pentru magazin de bijuterii este o lucrare câștigătoare a A' Design Award de Platină care trezește dorințe, inspiră, entuziasmează, încântă și stârnește o mare bucurie.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.