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Greenland Group Zhenshui Town Centru de Vânzări by DAS Design Co.,Ltd

Greenland Group Zhenshui Town Centru de Vânzări by DAS Design Co.,Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design Interior Competition Category.


AurInterior· 2020

Greenland Group Zhenshui Town Centru de Vânzări

by DAS Design Co.,Ltd

Client: DAS Design Co., Ltd

A' Design Award de Aur Winner in Interior Category

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Verified Award Winner

Verify Award Status for #95561

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The Design

About Greenland Group Zhenshui Town Centru de Vânzări

Greenland Group Zhenshui Town este un centru de vânzări situat în Zhengzhou, provincia Henan, China. Interiorul se întinde pe 5200 de metri pătrați și se inspiră din cultura regională a Câmpiilor Centrale. Structura spațială extrage elemente ale îmbinărilor chinezești de tip cep și scobitură, paravanelor și grilajelor, care sunt deconstruite și reorganizate într-o manieră contemporană. Un aranjament aproape complet simetric creează un sentiment de ritual. Paravane înalte delimitează zona de negociere și oferă intimitate. Sunt utilizate marmură, furnir de lemn, țesătură rigidizată și materiale periate.

The Recognition

About the A' Design Award de Aur

Greenland Group Zhenshui Town Centru de Vânzări a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Greenland Group Zhenshui Town Centru de Vânzări să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Greenland Group Zhenshui Town Centru de Vânzări creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Using of regional culture, inheriting Oriental, cultural and sensory aesthetics, this space presents the magnificence and temperament of Central Plains. The spatial structure extracts the elements of Chinese Mortise-Tenon, deconstructs and reorganizes the house from the carrier of residence, and presents it in a contemporary way. At the same time, the towering screens in the negotiation area divide the space, while ensuring requirements of privacy it provides adaptability and abstract elegance.
Dimensions & Packaging
Project Area:5200 sqm
Category: Sales Center
Tags
Oriental, regional culture, mortice and tenon joint, grille, aesthetics
Production Technology
Marble, wood veneer, stiffened fabric, brushed material
Design Challenge
Due to the large scale of the space, it's difficult to control the overall spatial scale. At the early stage, the design team specially experimented the interior space model many times and built a partial sample room of the project on site with the construction team so as to achieve the best spatial effects of the whole project.
Research
From tone to structure of the space, every detail features regional culture. By extracting traditional cultural elements and regional cultural elements, such as Mixian county jade, mortice and tenon joint, Kuiwen, totem and traditional screen, etc., the project enjoys profound cultural ambience and embraces a brand new culture at the same time. Moreover, the abstract and elegant environment interprets the great integration of soft decoration and artistic works into the space.
Inspiration
Located in Quliang, Zhengzhou, the project inherits Oriental, cultural and sensory aesthetics to present the magnificence of the Central Plains with regional culture and enrich emotional experience from the perspectives of five senses.
Project Duration
Duration: 2017.05-2019.07
Location: Zhengzhou,Henan Province, China
Operation Flow
The spatial structure blends with multiple cultural elements like mortice and tenon joint, screen and grille, rendering the space full of historic and cultural significance. An almost entirely symmetrical layout creates a sense of ritual and makes people be in awe of Oriental cultures. The towering screens in the negotiation area divide the space, ensuring privacy and creating a varying and elegant space.
Team Members
Design team: DAS Design Co.,Ltd
Team members: Cui Duan, Luo Hui, Liu Xu’an, Ye Shaolin, Zhang Yuan, Gao Wang, Fu Zhiheng, Qiu Limin, Dai Xiaoya, Gan Siting
Image Credits
N/A

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