Lucrarea Amsalem Leisure Website de Dana Freud este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Fier în Categoria de Competiție Design Web.

FierWeb· 2020

Amsalem Leisure Website

de Dana Freud

Client: Dana Freud

Câștigător al premiului A' Design Award de Fier în Categoria Web

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Designul

Despre Amsalem Leisure Website

Amsalem Leisure este un website de călătorii responsive, creat pentru planificarea vacanțelor. Sistemul de rezervare permite utilizatorilor să rezerve zboruri, hoteluri, servicii de închiriere auto și atracții din apropiere. O bară de căutare de mari dimensiuni, cu o tipografie distinctă și ilustrații personalizate, transformă o caracteristică funcțională într-un element central de design. Navigarea pe fațete și filtrarea dinamică ajută vizitatorii să identifice și să exploreze rapid destinațiile de agrement. Fotografiile selectate, cu o iluminare caldă, creează o atmosferă primitoare. Aspectul paginii se ajustează automat la dimensiunea fiecărui ecran și la fiecare dispozitiv.

Recunoașterea

Despre A' Design Award de Fier

Amsalem Leisure Website a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Amsalem Leisure Website să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Amsalem Leisure Website merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Dimensiuni și Ambalare: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Etichete: tourism design, UI, UX, website design, vacation
Tehnologie de Producție: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Provocare de Design: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Cercetare: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspirație: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Durata Proiectului: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Flux Operațional: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.