Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase by Qi-Jun Wang

Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design de Ambalaje Competition Category.

ArgintAmbalaje· 2020

Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award de Argint Winner in Ambalaje Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase

Jiu Ming Tang este un design de ambalaj cadou pentru băuturi spirtoase chinezești, asociat cu Festivalul Bărcilor Dragon. Cutia exterioară este realizată din hârtie ecologică și modelată printr-un proces de presare la cald. Un sigiliu roșu face referire la o urare tradițională chinezească de noroc. Sigiliul este rupt, iar cutia se desfășoară precum un sul, invitând la interacțiune. Suprafața exterioară simplă contrastează cu ilustrațiile festive colorate din interior, creând un efect vizual puternic. Designul aduce elemente festive tradiționale într-un ambalaj modern pentru a susține identitatea culturală.

The Recognition

About the A' Design Award de Argint

Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Jiu Ming Tang Ambalaj pentru Băuturi Spirtoase este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han