Pop Up Magazine Titlul De Deschidere by Rafael de Araujo

Pop Up Magazine Titlul De Deschidere by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Film Competition Category.

ArgintFilm· 2020

Pop Up Magazine Titlul De Deschidere

by Rafael de Araujo

Client: Pop Up Magazine

A' Design Award de Argint Winner in Film Category

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Verified Award Winner

Verify Award Status for #97126

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Colors

The Design

About Pop Up Magazine Titlul De Deschidere

Proiectul a fost o călătorie pentru a explora problemele Escape (tema pentru 2019) în mod abstract și fluid, arătând schimbările, lucrurile noi și consecințele de la aceasta. Toate imaginile sunt curate și confortabile de urmărit, contrastând cu realitatea inconfortabilă din actul de evadare. Designul se schimbă constant, iar formele morfante din animație reprezintă actul readaptării, cauzat de un fel de situație. Evadarea are sensuri, interpretări diferite, iar punctul de vedere variază de la jucăuș la grav.

The Recognition

About the A' Design Award de Argint

Pop Up Magazine Titlul De Deschidere a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Pop Up Magazine Titlul De Deschidere să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Pop Up Magazine Titlul De Deschidere este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.