Wuxi Ditre Showroom de Mobilă by Yang Su

Wuxi Ditre Showroom de Mobilă by Yang Su is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2020

Wuxi Ditre Showroom de Mobilă

by Yang Su

Client: Nonezone Design

A' Design Award de Bronz Winner in Interior Category

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The Design

About Wuxi Ditre Showroom de Mobilă

Wuxi Ditre este un showroom de mobilă conceput pentru un brand italian de mobilier din Wuxi, China. Interiorul acoperă o suprafață de 600 de metri pătrați și utilizează panouri ignifuge, pardoseală din lemn, elemente metalice personalizate și plăci de gresie gri. O tonalitate închisă, textura naturală a lemnului și iluminatul direcționat creează un cadru calm pentru exponate. Planul liber prezintă fiecare grupă de produse într-o secvență ordonată. O structură de cadru înlocuiește tavanul plat de deasupra recepției simplificate. Scara îmbină blocuri solide cu balustrade ușoare din sticlă și se îngustează pe măsură ce urcă.

The Recognition

About the A' Design Award de Bronz

Wuxi Ditre Showroom de Mobilă a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Wuxi Ditre Showroom de Mobilă să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Wuxi Ditre Showroom de Mobilă satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Dimensions & Packaging: The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Tags: Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
Production Technology: The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Design Challenge: The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Research: Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Inspiration: The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Project Duration: The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Operation Flow: In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Patents: Copyrights belong to Yang Su, 2019.
Team Members: Yang Su
Hai Wang
Derong Sun
Image Credits: Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019.