Children Picture Books from China Vizual Expozițional by Blend Design

Children Picture Books from China Vizual Expozițional by Blend Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Grafic Competition Category.

BronzGrafică· 2020

Children Picture Books from China Vizual Expozițional

by Blend Design

Client: Confucius Institute Headquarters

A' Design Award de Bronz Winner in Grafică Category

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Verified Award Winner

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Colors

The Design

About Children Picture Books from China Vizual Expozițional

Expoziția de carte pentru copii din China organizată de sediul Institutului Confucius a fost afișată publicului în sala de copii a Târgului de carte din Frankfurt. Din diferite cărți de imagine, experții au selectat pictura cu cerneală a lui Liang Peilong ca stil de design vizual general. Apoi, designerii au extras elementele punctelor de cerneală din picturile lui Liang, au consolidat saturația și le-au folosit împreună cu picturile. Noul stil vizual nu numai că satisface cerințele expoziționale, dar are și gustul oriental. Frumusețea unică a imaginii chinezești apare pe scena internațională.

The Recognition

About the A' Design Award de Bronz

Children Picture Books from China Vizual Expozițional a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Children Picture Books from China Vizual Expozițional să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Children Picture Books from China Vizual Expozițional satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
Dimensions & Packaging: Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
Tags: Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
Production Technology: This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
Design Challenge: Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
Research: Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
Inspiration: The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
Project Duration: The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
Operation Flow: The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
Patents: Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters
Team Members: Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang
Image Credits: Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016