ODTU Sanat 20 Designul Identității Vizuale by Kenarkose Creative

ODTU Sanat 20 Designul Identității Vizuale by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design Grafic Competition Category.

ArgintGrafică· 2020

ODTU Sanat 20 Designul Identității Vizuale

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award de Argint Winner in Grafică Category

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Colors

The Design

About ODTU Sanat 20 Designul Identității Vizuale

Pentru al 20-lea an de ODTU Sanat, un festival de artă organizat anual de Universitatea Tehnică din Orientul Mijlociu, solicitarea a fost de a construi un limbaj vizual pentru a evidenția cei 20 de ani ai festivalului. După cum a fost solicitat, anul 20 al festivalului a fost accentuat prin abordarea lui ca o piesă de artă acoperită care va fi dezvăluită. Umbrele din aceleași straturi colorate care formează numerele 2 și 0 au creat o iluzie 3D. Această iluzie dă senzația de ușurare, iar numerele par ca s-au topit în fundal. Alegerea vii a culorii creează un contrast subtil cu liniștea ondulată 20.

The Recognition

About the A' Design Award de Argint

ODTU Sanat 20 Designul Identității Vizuale a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca ODTU Sanat 20 Designul Identității Vizuale să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. ODTU Sanat 20 Designul Identității Vizuale este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.