DouChaSai Ambalaj pentru Ceai by 7654321 Studio

DouChaSai Ambalaj pentru Ceai by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Ambalaje Competition Category.

BronzAmbalaje· 2020

DouChaSai Ambalaj pentru Ceai

by 7654321 Studio

Client: 7654321 Studio

A' Design Award de Bronz Winner in Ambalaje Category

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Verified Award Winner
Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Ambalaj pentru Ceai

Text Carte: DouChaSai este un design de ambalaj creat pentru un ceai distins la un concurs popular de ceai desfășurat pe Muntele Wuyi în 2018. Cutia are dimensiunile de 160 pe 40 pe 245 milimetri și este realizată din hârtie specială, finisată prin imprimare serigrafică cu culori punctuale, bronzare și autocolante metalice prin transfer. Caligrafia chinezească acoperă suprafața, urmând semnificația și structura caracterelor pentru „concurs de ceai”. Trăsăturile sunt groase și desenate cu tensiune, astfel încât scrierea se citește și ca o pictură. În interiorul cutiei se află o cutie mică de ceai și un certificat de colecție.

The Recognition

About the A' Design Award de Bronz

DouChaSai Ambalaj pentru Ceai a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca DouChaSai Ambalaj pentru Ceai să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. DouChaSai Ambalaj pentru Ceai satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方