Rock Jewelry Interior Magazin de Bijuterii by Qingfan Zhang

Rock Jewelry Interior Magazin de Bijuterii by Qingfan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2020

Rock Jewelry Interior Magazin de Bijuterii

by Qingfan Zhang

Client: Atelier ZZ

A' Design Award de Bronz Winner in Interior Category

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Colors

The Design

About Rock Jewelry Interior Magazin de Bijuterii

Rock Jewelry este un interior de magazin de bijuterii care acoperă 57 de metri pătrați. Designul este ghidat de logica spațiului arhitectural și a materialelor. O cale de acces pornește din exterior și se extinde treptat, astfel încât vizitatorii experimentează forța naturală a pereților din piatră brută. Ferestrele lungi și orizontale, integrate în pereții din grilaj de lemn, se înalță și se îngustează de-a lungul traseului, culminând într-o cameră a comorilor, la care se ajunge printr-o ușă glisantă din oțel cortenizat. Laminatele din furnir de lemn formează mobilierul dulapurilor, respectând cerințele de siguranță la incendiu. Panourile perforate din aluminiu și luminile cu fibră optică modelează tavanul.

The Recognition

About the A' Design Award de Bronz

Rock Jewelry Interior Magazin de Bijuterii a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Rock Jewelry Interior Magazin de Bijuterii să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Rock Jewelry Interior Magazin de Bijuterii satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the treasure trove of private negotiation and jewelry is at the heart of space and concept. Corresponding to the treasure house, designers designed a path that entered from the outside and slowly extended. The guests who walked in will experience the natural power of the rock stone walls, and circumnavigate the boulders and visit the horizontal long window display cabinets in the wooden grille walls.
Dimensions & Packaging: The project covers a total of 57 square meters. The long windows gradually climb and narrow. The guest finally bypassed the sharp corner of the stone house, walked through the tea room, opened the weathering steel sliding door, entered the treasure house and watched the jewelry.
Tags: Interior, Commercial, Jewelry Store, Rock, Modern, Elegant, Simple, Stable, Rough, Original
Production Technology: Due to the fire protection requirements of the mall, designers use wood veneer laminates to make cabinets. The ceiling uses perforated aluminum panels to solve the problem of air conditioning return air. The ceiling is shaped by splicing, and the fiber optic lights are used at the holes, and the stars are dotted to set off the stone wall effect.
Design Challenge: Due to the uneven thickness of the original customized stone, there is a great risk for the bearing of the shopping mall floor. After some discussion, the designers learned that there is another method, which can cut many knives intensively behind it, and then knock off the pieces on the back that are cut into the grate shape to reduce the thickness.
Research: Under the influence of large industry, modern mining is not the concept of human mining in the past. Generally, the whole mining, cutting and polishing the smooth surface in the factory, has lost the initial rough trace and impression when people contact with nature. Designers hope to restore this rough and original feeling in the store space.
Inspiration: Gemstones are naturally mined and very valuable. In the process of human exploration and utilization of nature, there are hardships, accidents, and opportunities everywhere. There are two design concepts, one based on business strategy and the other based on architectural space and material logic. Designers' focus is on how to make decorative interiors the language of architectural spaces and materials from an architect's perspective.
Project Duration: The project started in January 2019 in Beijing and finished in July 2019 in Beijing.
Operation Flow: In order to meet the needs of external guests, the stone house opened two gaps to the entrance and two cracks on the wall. At night, the outside lights dimmed, and the slits cut out sharp light.
Patents: Copyrights belong to Qingfan Zhang, 2019.
Team Members: Bo Zhang
Qingfan Zhang
Image Credits: Image #1: Photographer Haiting Sun, Negotiation Area, 2019.
Image #2: Photographer Haiting Sun, Negotiation Area 2, 2019.
Image #3: Photographer Haiting Sun, Corridor, 2019.
Image #4: Photographer Haiting Sun, Corridor 2, 2019.
Image #5: Photographer Haiting Sun, Display Area, 2019.