Be Fly Utopia Interior de Centru de Vânzări by Longer Design

Be Fly Utopia Interior de Centru de Vânzări by Longer Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Aur in Design Interior Competition Category.

AurInterior· 2020

Be Fly Utopia Interior de Centru de Vânzări

by Longer Design

Client: Longer Design

A' Design Award de Aur Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Fly Utopia Interior de Centru de Vânzări

Be Fly Utopia este un centru de vânzări situat în Chongqing, China, cu o suprafață de 225 de metri pătrați. Designul combină o cafenea, o bibliotecă și o sală de experiențe de viață într-un singur interior. La parter se află zona de cafenea, cu plăci de gresie gri de 300 pe 1200 de milimetri și un blat finisat cu cărămizi gri neutre. Scara, biblioteca și barul folosesc tonuri de lemn deschis. O bibliotecă înaltă se ridică lângă scara ce duce la etajul al doilea. Tavanul zonei de negociere urmează acoperișul înclinat original și utilizează două plăci pliate. Intenția este de a crea un spațiu cald și natural pentru comunitatea viitoare.

The Recognition

About the A' Design Award de Aur

Be Fly Utopia Interior de Centru de Vânzări a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Be Fly Utopia Interior de Centru de Vânzări să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Be Fly Utopia Interior de Centru de Vânzări creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer abandons the design concept of focusing on marketing and decoration in the traditional sales office, and integrates the concepts of coffee shop, library and life experience hall into the design, aiming to create a warm life experience center for the community, so that people can feel the humanistic care of the design team and the construction unit in the early stage of the house purchase, and also let everyone here can see the true life of the community in the future status.
Dimensions & Packaging: The project covers a total of 225 square meters. Different from the new experience of the traditional sales department, this case uses natural materials and colors to create a relaxed, friendly and warm atmosphere.
Tags: Interior, Sales Office, Modern, Simple, Natural, Industrial Style, Be Fly Utopia
Production Technology: The first floor mainly carries the functions of the coffee shop, which is relatively fashionable in material selection. The ground adopts 300 times 1200 gray tiles, which are randomly patterned on the surface, deliberately giving the impression of years of polishing. The counter top uses the bread bricks popular in recent years, and neutral gray tone is selected. The staircase, bookcase and bar use the log color to render the whole space fresh and natural.
Design Challenge: During the construction of the project, due to the conflict between the fire sprinkler on the second floor and the top modeling, the designer had to change the top processing method and redesign the modeling. Based on the advantages of the slope roof of the original structure, the folding board model, which was originally distributed evenly, is simplified into two large folding boards, and on the large side, the board is used for staggered splicing to increase the decoration details.
Research: Since the beginning of the project, designers have been exploring how to position this living experience pavilion and what it should bear to create a diversified living space for the future community. Next they consider this space should have what kind of temperament to conform to the life experience, through constant scrutiny, designers use the natural color and white collocation to render for people, with diversified function models for them.
Inspiration: It is not only a good business environment, but also a complete industrial community center and a spatial ecosystem. The name of this case is "Be Fly Utopia", which is the owner's consideration and initial intention for the whole project. It takes the meaning from "if you are fragrant, the butterfly will come", and conveys the concept of customer-oriented and craftsman spirit.
Project Duration: The project started in October 2018 in Chongqing and finished in March 2019 in Chongqing.
Operation Flow: In order to strive for greater use space for the second floor, the floor opening size is controlled to be very small, and the stairs are just enough for people. In terms of space division, the dynamic and static areas are well divided.
Patents: Copyrights belong to Xiaodong Zhang, 2019.
Team Members: Xiaodong Zhang
Image Credits: Image #1: Photographer Min Qian, Negotiation Area, 2019.
Image #2: Photographer Min Qian, Negotiation Area, 2019.
Image #3: Photographer Min Qian, Bar, 2019.
Image #4: Photographer Min Qian, Negotiation Area, 2019.
Image #5: Photographer Min Qian, Public Area, 2019.