Skip to content
Five Senses Feast Design de Spațiu pentru Evenimente by Rong Chen and Artgital

Five Senses Feast Design de Spațiu pentru Evenimente by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design de Evenimente Competition Category.


BronzEveniment· 2020

Five Senses Feast Design de Spațiu pentru Evenimente

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award de Bronz Winner in Eveniment Category

20,200

Verified Award Winner

Verify Award Status for #99371

Colors

The Design

About Five Senses Feast Design de Spațiu pentru Evenimente

Ospățul celor Cinci Simțuri este un design de spațiu pentru evenimente creat pentru un festival de degustare de whisky din Taipei, Taiwan. Designul prezintă cinci instalații interactive principale și un bar de degustare. Un ecran tactil transparent și o sticlă de trei litri vizualizează procesul de producere. Un spot audio direcțional și un panou tactil de mari dimensiuni ghidează vizitatorii printr-un conținut vizual și acustic. Mătase naturală, combinată cu efecte sonore, simulează mișcarea circulară a whisky-ului în pahar. Un spectacol de lumini interactiv folosește sticle de whisky pentru a evoca procesul de maturare în butoaie de sherry. Scopul este o călătorie de degustare activă și imersivă.

The Recognition

About the A' Design Award de Bronz

Five Senses Feast Design de Spațiu pentru Evenimente a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Five Senses Feast Design de Spațiu pentru Evenimente să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Five Senses Feast Design de Spațiu pentru Evenimente satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags
Even Space Design, Glenmorangie WhiskyFest,
Design Challenge
The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research
New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration
Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration
Taipei, Taiwan
Operation Flow
By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents
Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members
Rong Chen
Artgital Interactive Solutions
Image Credits
IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate