Formal Wear Department Magazin by Bezmirno Architects

Formal Wear Department Magazin by Bezmirno Architects is a highly esteemed winner of the very prestigious 2020 A' Design Award de Argint in Design Interior Competition Category.

ArgintInterior· 2020

Formal Wear Department Magazin

by Bezmirno Architects

Client: Bezmirno Architects

A' Design Award de Argint Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Formal Wear Department Magazin

Magazinele de îmbrăcăminte pentru bărbați oferă adesea interioare neutre, care afectează negativ starea de spirit a vizitatorilor și, prin urmare, reduc procentul vânzărilor. Pentru a atrage oamenii nu numai să viziteze un magazin, ci și să cumpere produse care sunt prezentate acolo, spațiul ar trebui să inspire și să răspândească o veselie bună. De aceea, designul acestui magazin folosește caracteristici speciale inspirate de măiestria de cusut și diferite detalii care vor atrage atenția și vor răspândi o dispoziție bună. Dispunerea în spațiu deschis care a fost împărțită în două zone este de asemenea concepută pentru libertatea clienților în timpul cumpărăturilor.

The Recognition

About the A' Design Award de Argint

Formal Wear Department Magazin a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Formal Wear Department Magazin să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Formal Wear Department Magazin este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The centerpiece of the store is the installation which was inspired by tailors cushion. It serves not only to draw attention but can also be transformed to change the expositions and to present a new collections. Cabinets along the walls can also adapt to long and short clothing, depending on the needs. The space is conditionally divided into two zones. A common area and a lounge area with its own bar and sofas for anyone who wants to take a short rest from shopping enjoying a good cup of coffee or a glass of whiskey.
Dimensions & Packaging: The site has a total area of 193 sq.mt. and is split in two areas.
Tags: Interior design, commercial design, shop design, fashion, menswear, Men's clothing store, Formal Wear Department, clothing store
Production Technology: In the interior design of the Formal Wear Department we decided to use a dark color scheme and a various materials, including a large number of wood and wooden surfaces, concrete, textile inserts on the walls and furniture and brass pieces, which were used to make installations in the form of a tailors cushion. The main task for us in this project was to create an open space which can also transform and change its characteristics into something else depending on the needs.
Design Challenge: The research challenge of this project for Bezmirno Architects team was to create a store based on the main architectural rules but with a little supplementations to them to represent a classic vision of a fashion industry that can also be a modern one.
Research: We studied different fashion stores and menswear departments layouts to understand how they work in an open space areas and a human psychology to know how much the customers interact with the interior when it comes to the shopping. Realizing that people get tired of shopping very quickly because store designs are often too bright and stressful, we have come to a restrained deep color scheme, sharp clean lines and decided to use close to nature materials. We also created two different zones so that shopping is no longer associated with monotony and fatigue.
Inspiration: The interior design for Formal Wear Department was inspired by traditional tailoring features. Therefore, the store has some installations, functional and stylistic features that are inherent in the classics of the fashion industry.
Project Duration: The project started in June 2019 in Kyiv and finished in October 2019 in Kyiv, and was exhibited at Interior of the Year 2019 in December 2019.
Operation Flow: There are several areas in this store. One is where the customers can try on or buy clothes, another one is for those who wants to take a break from shopping and enjoy a great cup of coffee. The interior has transformative functions, and its individual parts may vary depending on the presented collection.
Patents: Copyrights belong to Bezmirno Architects, 2020.
Team Members: Architect: Andriy Gusak
Architect: Yaroslav Pavlivskiy
Image Credits: Images: Photographer Andriy Avdeenko, 2019.
Video Credits: Director of Photography Andriy Korotich, 2019.