Wild Cook Advertising Afișul by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Afișul by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fier in Publicitate Competition Category.

FierPublicitate· 2020

Wild Cook Advertising Afișul

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Fier Winner in Publicitate Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Afișul

Publicitatea este una dintre cele mai importante părți ale prezentării unui produs. Pentru a putea prezenta un design, designerii ar trebui să înțeleagă principalele aspecte ale designului și pentru a-l prezenta într-un mod artistic, trebuie să se concentreze pe cele mai importante caracteristici ale acestuia. Designul prezentat este afișe publicitare pentru un produs care oferă diferite fumatul parfumează de la arderea lină a materialelor naturale la alimente, motiv pentru care designerii au insistat să arate arderea materialelor naturale și a fumului care iese din ele. Intenția proiectanților a fost să le stimuleze curiozitatea pentru publicitate.

The Recognition

About the A' Design Award de Fier

Wild Cook Advertising Afișul a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Wild Cook Advertising Afișul să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Wild Cook Advertising Afișul merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad