The Mix Land Magazin de Streetwear by Yuan Lijun

The Mix Land Magazin de Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronz in Design Interior Competition Category.

BronzInterior· 2020

The Mix Land Magazin de Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award de Bronz Winner in Interior Category

11,644

Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Magazin de Streetwear

The Mix Land este un magazin de streetwear din Hangzhou, China. Conceptul de design pornește de la imaginea unui laborator și aplică cultura stradală în amenajarea interioară. Trei instalații de artă dinamice, numite extracția energiei, condensarea și masa de descompunere, combină sunetul, imaginea și atingerea pentru a crea o experiență interactivă. Albastrul neon puternic saturat, ferestrele și ușile colorate, precum și ecranele digitale formează principalele accente vizuale. Instalațiile de expunere pot fi reamenajate în spațiul deschis, astfel încât magazinul se adaptează atât nevoilor comerciale, cât și celor experiențiale.

The Recognition

About the A' Design Award de Bronz

The Mix Land Magazin de Streetwear a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca The Mix Land Magazin de Streetwear să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. The Mix Land Magazin de Streetwear satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019