Железная Графика · 2020
You and We Визуальный Язык
by Yujin Jung
- Железная премия A' Design Award 2020 in Графика
- CLIENT: Korea Volunteer Center(KVC).
- Estimated Number of Design Views: 15,128
- Verification code 6710636535 · Verify this award
Colors
About You and We Визуальный Язык
Проект заключается в том, что волонтеры привыкают к повседневной жизни и надеются внести позитивные социальные изменения. Визуальные ресурсы - это 83 репрезентативных изображения добровольцев, состоящие из 54 графических изображений, 15 иллюстраций и 14 значков. Он разработан для того, чтобы люди могли легко понять, что такое волонтерская работа для каждой категории. Графика основана на модульном дизайне с темой волонтерской работы и людей, а на иллюстрации показаны различные виды волонтерской работы, которые может выполнять каждый, создавая знакомые ощущения.
About the Железная премия A' Design Award
You and We Визуальный Язык — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что You and We Визуальный Язык станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности You and We Визуальный Язык заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Press Kit
- Unique Properties
- Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling. - Dimensions & Packaging
- Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
- Tags
- Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
- Production Technology
- Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
- Design Challenge
- It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
- Research
- Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
- Inspiration
- This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
- Project Duration
- The project started in April 2019 and finished in June 2019 in the Republic of Korea.
- Operation Flow
- To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.
