Debes Intervenir Плакат по технике безопасности by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2020
Debes Intervenir Плакат по технике безопасности
Client: tApp
Железная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #101449The Design
About Debes Intervenir Плакат по технике безопасности
«Debes Intervenir» — это кампания плакатов по охране труда, разработанная для промышленного предприятия. Плакаты демонстрируют правильное и неправильное использование инструментов и оборудования. Каждая сцена сосредоточена на моменте, непосредственно предшествующем несчастному случаю. Комиксовая стилистика позволяет установить доброжелательную и понятную связь с работниками. Нарисованный персонаж сопровождает сотрудников в каждом сообщении. Иллюстрации выполнены с помощью инструментов векторной графики, что позволило сохранить органичную и свободную линию, после чего они были раскрашены и скомпонованы в программе для обработки изображений. Каждый плакат напечатан на стироле и имеет размер 900 на 600 миллиметров.
The Recognition
About the Железная премия A' Design Award
Debes Intervenir Плакат по технике безопасности — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Debes Intervenir Плакат по технике безопасности станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Debes Intervenir Плакат по технике безопасности заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensions & Packaging
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Production Technology
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Design Challenge
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Research
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Project Duration
- The project started in September 2016 and finished in November 2016 in CDMX.
- Operation Flow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patents
- None, everything was created form scratch.
- Team Members
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Image Credits
- None, everything was created form scratch.
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