Железная Печать · 2020
Everything Книжный комплект
- Железная премия A' Design Award 2020 in Печать
- CLIENT: Luxun Academy Of Fine Arts
- Estimated Number of Design Views: 12,150
- Verification code 059A064EA2 · Verify this award
Colors
About Everything Книжный комплект
«Всё» — комплект из двух книг о традиционной китайской культуре. Основное содержание составляют двенадцать земных ветвей в сочетании с временами года, солнечными сезонами и китайским зодиаком. Каждая книга имеет размеры 170 на 300 на 25 миллиметров и выполнена из дерева и специальной бумаги. Переплёт следует складной форме древних китайских книг, благодаря чему страницы легко переворачиваются, а разворот можно раскрыть частично или полностью. В производстве применены лазерная гравировка, лазерная печать, биговка и горячее тиснение. В вёрстке использованы рисованная от руки графика, текстурное искусство и насыщенные серые тона.
About the Железная премия A' Design Award
Everything Книжный комплект — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Everything Книжный комплект станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Everything Книжный комплект заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Press Kit
- Unique Properties
- These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
- Dimensions & Packaging
- There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future. - Tags
- traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
- Production Technology
- Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
- Design Challenge
- The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
- Research
- The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
- Inspiration
- Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
- Project Duration
- The project started in March 2019 and finished in June 2019 in China.
- Operation Flow
- The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
