Town Longquan Tower Liquor Упаковка by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн лимитированных и индивидуальных изделий Competition Category.
БронзоваяЛимитированная серия· 2021
Town Longquan Tower Liquor Упаковка
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
Бронзовая премия A' Design Award Winner in Лимитированная серия Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Упаковка
В дизайне используется концепция башни для воплощения творчества, есть уникальное вино в форме бутылки, наложенное на башню, в Китае нет «троих без пира», в которых смысл более трех, двух друзей, пить вино не красиво. Человек, сидящий в медитации на крышке бутылки, означает, что вино предназначено не только для облегчения печали, но и для самоанализа посредством дегустации вина.
The Recognition
About the Бронзовая премия A' Design Award
Town Longquan Tower Liquor Упаковка — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Town Longquan Tower Liquor Упаковка станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Town Longquan Tower Liquor Упаковка прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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