Chadao Книга by Wang Zhi is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн печатных и опубликованных медиа Competition Category.
БронзоваяПечать· 2021
Chadao Книга
by Wang Zhi
Client: Yunnan TAETEA Group Co., Ltd.
Бронзовая премия A' Design Award Winner in Печать Category
Verified Award Winner
Verify Award Status for #109424The Design
About Chadao Книга
Материалы обложки и цвета в твердом переплете используются для четкого представления типичных цветов чая пуэр. Дизайн и макет шрифта должным образом оставлены пустыми, а общий макет полон изменений. Современный язык дизайна используется для объяснения очарования китайского чая пуэр, а дизайн главы прост и понятен. Картинки и содержание хорошо подобраны и интересны. Графика и текст представлены гармонично и правильно.
The Recognition
About the Бронзовая премия A' Design Award
Chadao Книга — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Chadao Книга станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Chadao Книга прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Dimensions & Packaging
- Book size: 170mm x 240mm x 23mm
- Tags
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
- Production Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Design Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.
An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao. - Project Duration
- January 1 to 31, 2018; Beijing, China
- Operation Flow
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Patents
- Copyrights belong to Foreign Languages Press, 2018
- Team Members
- Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan - Image Credits
- Photographe: Wang Haifei, Sun Yishuai
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