Guangdong Ecological Belt Система навигационных указателей by YouKing Design is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2021
Guangdong Ecological Belt Система навигационных указателей
Client: Water resources department of Guangdong Province
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #110782The Design
About Guangdong Ecological Belt Система навигационных указателей
«Экологический пояс Гуандун» — это система навигационных указателей, созданная для рек и озёр провинции Гуандун в Китае. Система построена вокруг темы воды и отражает культурные особенности разных городов, сохраняя при этом единый визуальный облик. Стандартизированная промышленная конструкция и модульные элементы обеспечивают простую сборку, лёгкое обслуживание и снижение затрат. Для безопасности применяются антивандальные винты. Указатели выпускаются в двух размерах: 300 × 80 × 2200 миллиметров и 600 × 80 × 2200 миллиметров. Кроме того, система распространяет знания о водном хозяйстве и охране водных ресурсов.
The Recognition
About the Бронзовая премия A' Design Award
Guangdong Ecological Belt Система навигационных указателей — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Guangdong Ecological Belt Система навигационных указателей станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Guangdong Ecological Belt Система навигационных указателей прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The central element of this project is modular design, a part of which is adopted to give full play and to express the diversified cultural characteristics in such extension, while ensuring the unity and harmony of the whole system. In addition, this system spreads knowledge about water conservancy and governance, and aims to raise awareness about the protection of water sources.
- Dimensions & Packaging
- typeA size 300(mm) x80(mm) x2200(mm)
typeB size 600(mm) x80(mm) x2200(mm) - Tags
- signage, wayfinding, EGD, Public welfare, Graphics
- Production Technology
- To facilitate installation and maintenance, the whole signage system adopts a standard industrial structure and modular design of its parts. It is equipped with anti-theft non-standard screws. During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.
- Design Challenge
- The construction of Guangdong Ecological Belt plays a public benefit publicity role in demonstrating and leading the ecological civilization construction across the country. It can popularize relevant knowledge about water conservancy culture and governance, and raise public awareness on the preservation of water sources. Moreover, it creates a connection between the local historical and cultural characteristics, contributing to the establishment of a high-quality iconic image this project.
- Research
- The whole project follows several rivers of different sizes along their course throughout cities with dissimilar economic situations, degrees of development, residents living conditions, regional culture, and construction situations. Our signage system is designed to showcase the distinctive ecological belts and regions, to live up to local financial needs, and to highlight the features of charming and picturesque rivers and lakes in Guangdong province.
- Inspiration
- This project developed in Guangdong province, China, is themed around the concept of water. It features a signage system that portrays the cultural characteristics of different cities. Such system also integrates with public greenways and other scenic spots signage, to showcase the process of water conservancy and its governance. Moreover, it is easy to install and maintain, and can ensure safety at a reduced the cost, which avoids some cities' financial constraints.
- Project Duration
- The project started in September 2019 in Guangdong and finished in August 2020 in Guangdong
- Operation Flow
- During mass production and installation, the standard parts can be simply assembled or modular installation can be performed as needed. In this way can we greatly enhance the degree of freedom in use and the operability of the signage, while cutting down costs.
- Team Members
- Wenhui Ou
Cheng Zhong
Shangfei Lang
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