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Dexig.NA Настраиваемая мини-сумка by Arin Jeong

Dexig.NA Настраиваемая мини-сумка by Arin Jeong is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн модных и дорожных аксессуаров Competition Category.


СеребрянаяАксессуар· 2021

Dexig.NA Настраиваемая мини-сумка

by Arin Jeong

Серебряная премия A' Design Award Winner in Аксессуар Category

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Colors

The Design

About Dexig.NA Настраиваемая мини-сумка

Dexig.NA — настраиваемая мини-сумка из воловьей кожи. Название образовано от слов «дизайн» (design) и «ДНК» (DNA). Форма сумки закручена по спирали и вдохновлена очертаниями генов. Узоры, созданные на основе образов животных, растений и насекомых, наносятся на кожу методом цифровой печати. Лёгкие магниты внутри сумки позволяют свободно прикреплять и снимать узоры, благодаря чему каждый владелец может составить собственный, персональный дизайн. Размеры сумки — 220 на 25 на 90 миллиметров. Замысел проекта заключается в том, чтобы помочь людям выражать свою индивидуальность и выстраивать отношения.

The Recognition

About the Серебряная премия A' Design Award

Dexig.NA Настраиваемая мини-сумка — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Dexig.NA Настраиваемая мини-сумка станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Dexig.NA Настраиваемая мини-сумка — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Design your own DNA. DexigNA
Humans get happiness in various relationships with people. I thought about how a designer could help people build relationships. I designed a bag that allows users to express each other's personalities metaphorically so that they can attract each other's attention. Dexig.NA is a compound word of Design and DNA that is a twisted leather bag designed inspired by the form of genes.
Dimensions & Packaging
Size : 220mm*25mm*90mm
Tags
bag, customizing, personality, minibag, leather, modern
Production Technology
After extracting the line with Rhino, a bag was made using cow leather. The pattern was printed by digital printing on the leather.
Design Challenge
It was the hardest to create a twisted shape like a gene. However, after prototyping from numerous angles, I found the most appropriate degree of twist.
Research
Humans become happy through relationship. I designed DexigNA from the question that how the designer can increase the number of human encounters. Can't we wear our own personality that we judge? As if expressing oneself through fashion, hairstyle, and makeup to radiate charm, the personality can also be expressed metaphorically through fashion! Linea Pelle's leather was supported, and it was produced under the guidance of Professor Kanghyun Lee and Cheolyong Choi of Hongik University.
Inspiration
We are created and live by a given gene. The DexigNA project, which started with the idea of'Can't users design their own genes?', is inspired by the twisted and connected forms of genes. The pattern design is inspired by the patterns of animals, plants, and insects. Because we use different creatures a lot when comparing their friends, family, or else. Users can freely decorate their bags using patterns and magnets attached to each bag.
Project Duration
The project was started from March 16 to July 3, 2020, and will be exhibited at the Hongik University exhibition place in LineaPelle, Italy in the spring of 2021.
Operation Flow
This bag is attractive in itself as user can customize their own mini bag even if the user does not know the purpose and meaning of the bag or pattern. There is a light magnet inside the bag. Users can freely attach and detach the pattern they want to design the bag as if creating their own genes.

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