Kum-Kum Упаковка Для Воды by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Золотая премия A' Design Award in Дизайн упаковки Competition Category.
ЗолотаяУпаковка· 2021
Kum-Kum Упаковка Для Воды
Client: Backbone Branding
Золотая премия A' Design Award Winner in Упаковка Category
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- Verified Award Winner
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The Design
About Kum-Kum Упаковка Для Воды
Бутылка имеет на четырех сторонах симметричные капли, две обращенные вверх и две обращенные вниз, которые формируют форму воды в ее динамическом воплощении. Что касается этикетки и логотипа, компания Backbone Branding создала комбинацию этикетки и наполненной бутылки, которая демонстрирует прозрачность и пластичность воды в ее динамике. Синий оттенок задней этикетки гармонично сочетается с бутылкой и благодаря преломлению света сквозь жидкость делает бутылку видимой, а белый логотип бренда на прозрачной этикетке становится заметным благодаря синему оттенку. задняя этикетка.
The Recognition
About the Золотая премия A' Design Award
Kum-Kum Упаковка Для Воды — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Kum-Kum Упаковка Для Воды станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Kum-Kum Упаковка Для Воды вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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