Remember Me Визитная карточка by Sung Ho Nam is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2021
Remember Me Визитная карточка
by Sung Ho Nam
Client: Cosmo-Sloth
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #112516The Design
About Remember Me Визитная карточка
Remember Me — это визитная карточка, созданная для сохранения памяти как о её владельце, так и об исчезающих видах. На карточках размещены изображения 28 животных, находящихся под угрозой исчезновения, а слово «remember» («помни») стоит перед именем человека и названием животного. Каждая карточка имеет размер 52 на 74 миллиметра и вырублена по форме, которая меняется в зависимости от вида животного. Печать выполнена офсетным способом с двусторонней приклейкой на матовой бумаге чернилами на основе соевого масла. Карточка также может использоваться как закладка, а её обратная сторона — для коротких заметок. Цель проекта — привлечь внимание к видам, о которых постепенно забывают.
The Recognition
About the Серебряная премия A' Design Award
Remember Me Визитная карточка — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Remember Me Визитная карточка станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Remember Me Визитная карточка — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ‘Remember Me’ is business cards developed to keep memories of the person and endangered species in business cards.
These cards contain images of 28 endangered species shouting to remember them, and these animals are a material to induce compassion for the being forgotten.
‘Remember Me’ is designed so that the names of people and endangered species are exposed at the same time. The word ‘remember’ inserted in front of these names reminds people of their concern for these two forgotten beings. - Dimensions & Packaging
- 52x74mm (duplex offset printing on matte paper)
- Tags
- Memory, Endangered species, Environmental protection, Sustainability, Business card
- Production Technology
- Designed in the shape of an endangered species, this business card is the same size as a regular business card, but the shape is slightly different depending on the animal type. This product is printed with soybean oil which is less environmentally polluted and is specially cut to be used as a bookmark. The back of the card is designed so that you can write small notes or letters.
- Design Challenge
- Business cards are likely to be exchanged non-face-to-face in the near future. The next challenge is to create a new justification for having to use offline business cards in the rapidly changing trend of the times.
- Research
- Initially, our goal was to improve business cards as a more valuable means of communication. While planning business cards based on endangered species that are being forgotten from people's memories, we came to the idea of expanding this project into a campaign to inform the public about endangered species. Because we thought that such an attempt could be a great opportunity to arouse public interest in endangered species beyond improving the one-off shortcomings of business cards.
- Inspiration
- While Contemplating to improve business cards as a more valuable means of communication, we found a common point between the protagonist of the business card and the endangered animals being forgotten because of indifference. With this in mind, we designed business cards based on endangered species. This is because endangered species were a good material to help people worry about things that are being forgotten. Besides, this project was an opportunity to draw attention to endangered species.
- Project Duration
- This project started from November 2019 and finished in March 2020. The design is done in Seoul, production in Seoul.
- Operation Flow
- This business card has a bookmark and a memo paper function, both of which are ultimately devices for maintaining a memory of the business card's protagonist and endangered species. The bookmark function helps the names of the protagonists and endangered species in business cards be exposed from time to time, and the memo paper function helps to keep the memories of the other person longer through the transmission of sincerity and heart.
- Team Members
- Sung ho Nam
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